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Food, Culture & Visual Representation

Food, Culture & Visual Representation

Food can be a study in culture. Every dish, method of preparation, and even flavour preference can be indicative of the region it comes from or the people who make it. Cruise ship chefs can use this knowledge to tap into the subconscious associations guests have with their own cultures – comfort flavours of sorts.

The mixing of cultures is far more frequent now than it has ever been before. Migration is very common and the fusion of foods is often a trend. But that certainly does not take away the roots of the culture they were born from.

For example, many Italians migrated to the US in the late 19th and early 20th centuries, bringing with them the Neapolitan and Sicilian food cultures, such as risotto, white sauce and polenta from the north, and pasta, tomato sauce and olive oil from the south. Today, spaghetti and meatballs, and pasta alla carbonara are associated with Italian food but these were in fact created from ingredients more readily available in the US.

Still, visually, just an image of plump red tomatoes, vibrant green basil and stark white cheese will immediately stimulate an association with Italian food rather than any other cuisine. This could possibly have come about because of the deep connections between visual stimuli and the perception of taste, smell and flavour.

One culture where the appearance of dishes is given a lot of importance is Japan. Influences from Chinese and Korean cultures over more than 2000 years helped develop the Japanese cuisine we are familiar with today. In addition, Buddhist and Shinto religious practices modified it too, by looking down on meat consumption. With fish as the most easily available substitute, fermentation was widely used for preservation before the focus was shifted to fresh fish that we now enjoy in sushi and sashimi.

With the arrival of the Portuguese and Dutch came the notion of frying food as a way of cooking and the Japanese developed methods like tempura. But what truly sets Japanese cuisine apart from its neighbours is its focus on appearance since they believe that food is to be looked at, as well as eaten.

A lot of ritual goes into cooking, plating and service. For example, they never arrange four elements on a plate since the homonym for four in Japanese is death. We are also well aware of their famous tea ceremony, a cultural activity with precise ways of preparing and presenting matcha tea.

Around the world, certain food items and dishes have become cultural icons. Foie gras, a specialty product made of duck or goose liver, is associated with France. So is the croissant, even though this flaky, buttery pastry actually originated in Austria in the early 1800s which later inspired the French.

In other places in Europe, we are familiar with fish and chips, and a full English breakfast in England; Gouda cheese in the Netherlands; haggis in Scotland; and paella and sangria in Spain. In a similar way, Australia is popular for vegemite on toast, Mexico for tacos, Greece for gyros, South Africa for peri-peri and bunny chow, and the Middle East for mezze.

Indian food culture is extremely varied, but its cultural icon is curry, even though this is a blanket term for what is in fact a very diverse range of gravies with multiple methods of preparation, flavours and origins.

Aromas and visual cues can jog people’s memories of their favourite food from their childhoods, without them even tasting it. Cruise ship chefs can use this knowledge to stimulate interest in passengers, particularly with daily specials or when creating exclusive meals for occasions or even for fussy children.

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Women In The Cruise Industry

Women In The Cruise Industry

When one thinks of cruise ship jobs, the immediate association is with long working hours, chaos and months away from family. Back in the day, these conditions were considered more appropriate for men. But today, times have changed and women have just as many opportunities to avail in the cruise industry.

According to Condé Nast Traveller, around 18-20 per cent of the cruise workforce is made up of women. Statistics vary depending on cruise lines but figures show that between five and 22 per cent of officers are women. When compared with just five per cent in the global airline pilot industry, this looks promising.

Back in 2007 – more than a decade ago, a woman took control of a cruise ship as its captain for the first time ever. Since Karin Stahr-Janson’s ascension to the top of Royal Caribbean’s Monarch Of The Seas, many other cruise ship companies including Cunard, P&O Cruises, Sea Cloud Cruises, Aida, Regent Seven Seas Cruises and Seven Seas have employed women as captains.

Cruise ship jobs are open to women of all nationalities. It appears, however, that for the moment, women from developing countries typically land offshore cruise ship jobs in the lower rungs before getting the chance to slowly climb up the ladder. 

Data is scarce, but this could be due to a combination of various factors including necessary qualifications and experience along with a general attitude stemming from a male-dominated industry.

But opportunities exist. For young women new to the industry looking for cruise ship jobs, some of the more easily available sectors include food and beverage, reservations and front office, and spas. In these sectors, typically available positions include cruise ships chefs jobs in different hierarchies – from line cook to chef de partie, waiters, maitresse d’s, hostesses, bartenders, receptionists, provisions assistants and managers. 

Good work and excellent track records in the food and beverage sector can get one placed as private butlers or head chefs of various restaurants, and supervisors in the housekeeping sector. In spas, cruise ship chefs look for beauty therapists, hair stylists, manicurists, massage therapists, spa attendants and even fitness instructors.

Based on experience, there may be a chance for women from developing countries to work in youth services – baby-sitting, caring for toddlers and working with young children and teenagers to keep them safe and busy while their parents relax.

Cruise ship jobs are also available on a side of the industry one rarely thinks about. Increasingly, women are applying for jobs on deck and as engineers to help physically take the cruise ship from one port to the next. 

These are important jobs and come with the many perks of being an officer on board. For these cruise ship jobs, one will need an educational background in navigation or marine engineering and perhaps some experience working on board. Like the merchant navy, some opt to join as cadets and work their way up.

The price may still be heavy for women from developing Asian countries lower in the hierarchy – long contracts, limited access to birth control options, and sexual harassment, but like other industries, many brave these by taking appropriate measures and manage to enjoy a successful life at sea.

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How Food Drives Cruise Culture

How Food Drives Cruise CultureFood is intrinsic to cruises, a far cry from the days of old when passengers made do with whatever the cruise ship chefs could make. Today, technology helps produce stay fresh longer and allows a wider range to be transported, helping to satiate the growing culinary demands of clients.

Currently, there are cruises that focus solely on the culinary experience, from offering cooking demos to wine tours during port excursions and even an on board cooking school. As a member of staff, cruise ship chefs jobs on such liners will demand good galley experience and extensive skills.

ON BOARD

In March this year, Silversea Cruises announced its latest immersive culinary enrichment programme tailored according to the itinerary in a way that incorporates ship-based and shore-side events. Cruise ship chefs jobs on board will involve taking guests through market trips, winery visits and meals at port eateries, as well as guest hosts, food lectures and demonstrations on board.

In 2015, its L’Ecole des Chefs by Relais & Châteaux offered knife skills workshops, cooking competitions, a market-to-plate tour and a lunch and learn session where the cruise ship chef prepared an entire meal in front of guests.

Celebrity Cruises attempted to give guests a closer look at what goes into their beautiful dishes. It offers a popular Excite the Senses Culinary Theme Cruise with a behind the scenes experience including a private tour of the ship’s galley. In the past, guests have been able to meet upcoming chefs including Jacques von Staden and Junior Merino.

On board cooking demonstrations are popular on many cruise ships around the world, some given by celebrity chefs such as Jacques Pépin on Oceania. The cruise ship company boasts a state-of-the-art galley where chefs host cooking classes and demos on board its vessels Marina and Riviera.

Other vessels demand greater skills from their many cruise ship chefs – Paul Gauguin Cruises, for example, plates a sumptuous variety of Polynesian dishes using local ingredients during its voyages to South Pacific ports in Tahiti, Fiji, Bora Bora and French Polynesia.

Social media is playing an interesting part in cruises too. Le Petit Chef on Celebrity Edge offers a 3D dining experience for Instagram-loving patrons, created in collaboration with TableMation Studios, that screens an animated character beside your plate preparing your dish before it is served.

Holland America Line took food-themed cruising to another level with an itinerary that included special viewings of America’s Test Kitchen, showing the reality show’s live demonstrations up close, encouraging participation in hands-on workshops, getting tips from professional chefs and also on-screen test cooks from the show.

IN PORT

Cruise companies are always on the lookout for something different to offer their guests. Celebrity Cruises hosted a Baked in Alaska specialty cruise that included a food foraging expedition in a remote area of the state and a visit to Ketchikan understand its commercial crabbing industry.

Saga cruises targets the middle-aged crowd and has been offering unique experiences to draw in their guests. Its European cruises offer port excursions to quaint little villages and towns such as Madeira where guests sample local food such as bolo do caco and exotic fruit, and Cádiz where its tapas workshop teaches guests how to make the best local small plates and the appropriate wines to pair them with.

Other cruise ship companies plan a variety of excursions to culinary hotspots such the floating markets of Vietnam or a beer tasting cruise in Germany.

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Top Continental Cruise Desserts

Top Continental Cruise Desserts

Food is on everyone’s mind when they go cruising. A 2012 study suggested that cruise passengers typically put on more than a pound a day as companies offer increasing varieties of food – not just dessert – and even have midnight buffets for peckish folk.

In short, guests love to try out as much food as they can and often, a little push will have them reaching for another taste. With dessert, it’s much harder for them to resist temptation and cruise ship chef jobs have them doing all they can to amp up presentation while keeping taste in focus.

Despite all the choices available, here are some of the most popular Continental desserts served on cruise ships:

Baked Alaska

Top Continental Cruise Desserts

The tradition of taking this dessert out in a parade before alcohol is poured over and set aflame goes back decades. It is said to have originated when refrigerators only just began to enter cruise ships and companies wanted to use it as a selling point. The Baked Alaska parade is considered a tradition on Carnival cruise ships.

A Baked Alaska is a combination of ice cream and sponge cake slices covered in meringue. It can be placed in a very hot oven to brown the meringue, or it can be doused in alcohol such as rum and then flambéed on service.

Molten chocolate cake

Top Continental Cruise Desserts

This gooey chocolate dessert is popular across cruise lines due to its decadence. It is another Carnival favourite and can be found in almost the main dining halls of all its vessels.

Most often made in a single serve ramekin, molten chocolate cake can be served hot with a side of ice cream drizzled with chocolate sauce and garnished with mint. Its main ingredients are melted butter and chocolate, eggs whipped with sugar and sometimes a little flour. Its main characteristic is a gooey molten chocolate centre hidden by a springy sponge covering.

Bread and butter pudding

Top Continental Cruise Desserts

A bread and butter pudding – also called a whitepot – is a staple in British cuisine. It brings the flavours of home to English guests on board and cruise ship chefs must learn to make it perfectly. Holland America is well known for its delicious bread and butter puddings.

This dessert emerged as a way to use up stale bread, and even on cruises they will use day-old bread to get the right amount of sogginess. Thick slices are slathered in butter and layered on a tray or oven dish with raisins before a thick vanilla custard is poured over and the dish is baked. Sometimes flavoured jams are also spread on the bread – strawberry, raspberry, marmalade, blackberry and mixed fruit are common options.

Some cruise ship chefs like to add liqueur to give it a bit of a twist.

Cheesecake

Top Continental Cruise Desserts

It is hard to travel anywhere in Europe without finding some version of the cheesecake or other. This dessert probably originated with cheese-making itself, starting off with a basic honey-sweetened smooth cheese. Cheesecake is a popular dessert on most cruise ships.

They can be either baked or set in a refrigerator. Typically, a cheesecake has a base of crushed biscuits or sponge cake. The main portion is a mix of smooth soft cheese mixed with sugar, eggs and vanilla for flavouring. It can be topped with whipped cream, flavoured sauces, fruit or even just dusted with powdered sugar.

Cheese board

Top Continental Cruise Desserts

As it turns out, there are people in the world who do not like sweet dishes. There are others who are unable to eat sweet dishes – either by way of a health issue or simply to keep calorie counts low. Here, a cheese board comes in as the perfect dessert, not just for these guests, but also for those who simply love cheese.

A cheese platter is an excellent idea on board a cruise ship as most cheeses keep for while. Cruise ship chefs ensure they offer a variety of cheeses to suit tastes. There will be samples from blue, firm, soft and aged as well as from different types of milk – cow, goat, sheep, buffalo.

Alongside, you will have a selection of bread or crackers and a variety of preserves, chutneys, mustards and caramalised onions. Common accompaniments include cured meats, and sometimes nuts and dried or seasonal fruit.

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Celebrity Chefs go big on Cruise Ships

Celebrity Chefs_ACCLAFood is central to a vacation – whether it is simple rural grub or world-famous meals that require hours of waiting for a table. Cruise ships and celebrity chefs have noticed this, closing the chasm between consumer aspirations and logistics with restaurants on board.

The trend slowly started more than a decade ago, but has caught on in a big way. Now, almost every major cruise ship has a restaurant led by a celebrity chef or features a big name on some menu or other.

If successful, restaurants by celebrity chefs on cruise ships work wonders for all involved. Celebrity chefs are able to reach out to more customers through the cruise ship’s sheer size and capacity. They are also challenged by the list of fresh ingredients available and are able to showcase their talent through mind-blowing food despite this limitation.

Cruise ships, on the other hand, are able to leverage the fame of these celebrity chefs and attract food-loving guests who might otherwise not have a chance to visit their land-based restaurants. On board, the team working in the restaurant, such as cruise ship chefs and service staff, are required to meet exacting standards. It adds an excellent boost to their work experience, and provides them with knowledge they can use at any point of life.

Celebrity chef Curtis Stone explained the idea as being able to connect with people through food. Stone, who runs a very successful land-based restaurant called Maude in Beverly Hills (USA), leads concept restaurant Share on Princess Cruises which encourages pass-the-plate meal sharing and communal eating that is rustic yet at the same time different.

Other celebrity chefs who have restaurants on board cruise ships include Angelo Auriana (Princess Cruises), Guy Fieri (Carnival Cruise Line), Jose Garces (Norwegian Cruise Line), Thomas Keller (Seabourn Cruise Line), Marco Pierre White (P&O Cruises), Arnaud Lallement and Scott Hunell (Disney Cruise Line), Nobuyuki ‘Nobu’ Matsuhisa (Crystal Cruises), Jamie Oliver (Royal Caribbean International), Jacques Pepin (Oceania Cruises) and others.

India has representation in Atul Kochhar, who creates modern Indian cuisine with a British twist on board his P&O Cruise restaurants East (Ventura) and Sindh (Azura). His light twist on the otherwise vibrantly fragrant Indian cuisine allows it to open up to many more guests and passengers, some of whom might not have tasted this cuisine ever before.

From the guest’s point of view, celebrity chefs on cruise ships are an exquisite deal, particularly for those who love good food and fine dining. The celebrity chefs have their own restaurants around the world, where meals can cost hundreds of dollars and reservations can be hard to come by. Eating at their restaurants on board offers guests the chance to indulge in their food at a fraction of the price and waiting list.

A five-course dinner at Angelo Auriana’s Sabatini, for example, will set guests back just US$25 per person, with additional pasta or entrées costing just US$10 each. Jamie Oliver’s Italian restaurant charges just US$15 per person. Others like Guy Fieri’s offerings at Guy’s Burger Joint are actually included in the price of the cruise ticket. This is considered an absolute steal for passengers.

Celebrity chefs must ensure consistency and quality at their onboard restaurants as their name depends on it. While they may not be available on the cruise ship 24/7, they are known to visit at least once every six weeks to ensure that the head chefs are following recipes and procedures correctly. Additionally, they may hold training sessions with the galley staff, host an interactive meal with guests or even lead a masterclass or cooking demonstration.

If done right, successful partnerships with celebrity chefs can mean profits all around.

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